Swissness Communication and its Impact on Consumer-Brand Relationships
نویسندگان
چکیده
منابع مشابه
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
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15 صفحه اولimpact of consumer social responsibility and brand social responsibility image on brand loyalty
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ژورنال
عنوان ژورنال: Die Unternehmung
سال: 2015
ISSN: 0042-059X
DOI: 10.5771/0042-059x-2015-2-116